ApexRev

Our story

You deserve to be looked after, too.

I'm Michaela Drinkwater, the founder of ApexRev.

Behind ApexRev is a team across the US and the UK who have worked deeply inside and alongside clinics. We've seen the ambition, the care and the extraordinary amount of work that goes into building one. We've also seen how much of that work ends up resting on the owner.

Michaela Drinkwater, founder of ApexRev

You spend years becoming an excellent dentist, surgeon or medical practitioner. Then, somewhere along the way, you find yourself becoming the marketing director, the technology expert, the person chasing suppliers, and the person everyone turns to when the pieces don't fit.

A campaign brings inquiries, but nobody knows what happened to them. Your front desk is looking after the patient in front of them while another call goes unanswered. Someone is interested in treatment, but their follow-up sits in a spreadsheet. You're paying for several systems and still asking your team to piece together a reliable picture.

Different problems. Often, the same underlying cause: fragmentation.

The agency sees the campaigns. The software holds part of the information. Your team carries the conversations and the context. Each can be doing good work, yet the connections between them still depend on you.

That is the problem we built ApexRev to take responsibility for.

We bring the technology, the follow-up and the work between them into one managed operation, and we work alongside your marketing rather than replacing it. Our team can follow what happens from the first inquiry, understand where progress stalls, and make changes across the journey. We get to know your treatments, your people, your capacity and the kind of clinic you want to build.

And we stay involved. As your priorities change, we work through the next challenge with you. You have people to call who already know the background, who can explain what they're seeing, and who will take ownership of the next step.

We want you to feel supported in the business you've worked so hard to build.

To have a clearer view of what is happening. To spend less of your day chasing answers and holding everything together. To have more room for your patients, your team and your own life.

You've spent your career learning how to look after people.

You deserve that same care and attention from the people working alongside you.

Michaela Drinkwater

Founder, ApexRev

Michaela Drinkwater and Akshat Sinha, who leads technology, working together at a laptop

The team

A team across the US and the UK.

Client relationships and growth leads in the US. Product, engineering and clinic operations in the UK, led by Akshat Sinha, who grew up inside family-owned dental practices. Together we've worked across implants, cosmetic dentistry, aesthetics, hair restoration and plastic surgery.

If this sounds like your clinic, let's talk.

The Patient Growth Strategy Call is a working session with you: where patients are being lost, what we would change first, and whether we're the right fit.

Book your free strategy call